Maison Lotan is a Tribeca, New York-based creative agency offering brand strategy, design, and creative production services. We specialize in fostering a brand’s emotional connection with their audience, showcasing their value and framing their offering to support the brand’s desired price point.

Our team is composed of accomplished designers and forward-thinking creatives, with brand-whisperer Roee Lotan at the helm. With over two decades of experience, and a nuanced understanding of the hospitality, travel and wellness spaces, we have honed our unique style, characterized by a balance of timeless simplicity and daring creativity.

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We are actionable creativity. Attainable elegance. Haute couture and Air Jordans. Martini et frites. Our touch is light, our impact is maximal. Always timeless, never boring. Disciplined, not rigid. We are aesthetics, data and heart. We are big swings and tiny details. We understand and elevate.

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01 Fashion & Accessories
02 Travel & Hospitality
03 Wellness & Beauty


Strategy & Creative

- Positioning & Differentiation
- Audience & Funnels
- Tone of voice & Copywriting
- Trend research & Forecast
- Campaign planning & Creative

Branding & Design

- Brand identity
- Brand books & Guidelines
- Art & Creative direction
- UI / UX Design
- Marketing & Promotions

Content Production

- Production & Budget management
- Video / photoshoots & BTS
- Talent & Location scouting  
- 3D, Motion & Post production
- Influencer & Collateral printing


- Webflow Development
- Planning and information architecture
- Data Strategy & Insights
- Shopify store planning and set up


At the beginning of our process, we focus on listening attentively. We conduct interviews and carry out thorough research to identify market opportunities, and then come up with a strategic approach for your brand. Our team puts in a lot of effort to craft your messaging and visual guidelines that can be applied to all touchpoints your audience has with your product or service, including digital assets, print collateral, and full-blown campaigns.


A comprehensive brand manual outlines the norms and principles governing a brand's visual and verbal representation across all media channels. It serves as a guide for coherence and consistency in portraying the brand's image, fostering brand recognition and loyalty among consumers. A clear brand identity is crucial for a successful marketing strategy.

Deep Branding™️

Deep Branding™️ is a unique framework developed by MAISON LOTAN, which is designed to establish a long-lasting bond with customers by appealing to their core beliefs and values. This is achieved by building a deeper emotional connection that fosters brand loyalty and engagement. It's perfect for premium brands that value nuanced approaches to their customers' purchasing decisions.


Orchestrating Impactful Launches

Clicks Are Currency

High-impact, ephemeral destination sites for newsworthy launches. We create online campaigns with everyone from sector-defining start-ups to Fortune 500 companies based on the insight that a delightful digital experience is a game-changer.

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Designing Intuitive Products

More in Product

Seamlessly designed products create better engagement and higher retention. From thorough preparation and prototyping, we map out the user journey and test each click, form, and page to design intuitive products that users can rely on.

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We Invest in Culture

Explore Our world

A major factor in what makes design great comes from a deep understanding of who will appreciate it. Any Studios commits to and invests in our local communities by publishing content, hosting events, and creating tailored experiences with and for its partners.

our Code

Partners > Clients

We view clients as collaborators & value ongoing relationships where we can create together.

Ask the hard questions

We want to know everything- in general, but specifically about our partners, projects and industries. We make a point of asking questions, before, during, and after any project. Lots of them.

Seek balance

We aim for balance between heart and mind, in each team member’s unique perspective, and in the variety of projects we take on.

Produce less waste

The world has enough stuff. We strive to create things the world actually needs, problem solving to use our creative powers for good.

Speak up & listen

We believe the best work comes when our team feels comfortable speaking up at any time, about anything.

Be kind

That’s it. To everybody, always.

Creative Leadership

Roee Lotan

Executive Creative Director & Partner

Roee’s ability to sense meaningful connections between culture, art and fashion allows him to design striking brands that thrive within their cultural context. Lotan started his design career in St. Martin’s College in London & graduated from Bezalel Academy of Art and Design in Jerusalem. He has also sat on several juries for various film and design festivals, most notably Tribeca X in 2019. His imaginative workflow leads to inspiring, evocative work for clients across the board.

Assaf Dagan

Executive Strategy Director & Partner

Well-traveled, curious, and always able to see the bigger picture, Assaf maps the intelligent brand experiences that lay the foundation for design. Starting Any Studios after an award-winning career in Europe, Assaf’s global perspective allows him to quickly envision a brand's unique positioning and possibilities. He creates compelling brands for early-stage start-ups & established companies alike.

Our Team


- Brand strategists
- Art directors
- Brand designers
- UX & planning
- UI & product design


- PMs
- Agency / Line producers
- Talent directors
- Production assistants

Talent Director
Studio Manager
Head of Operation

Our Network

Content Producers

- Copywriters
- Illustrators
- Animators
- Stylists
- Photographers
- 3D animators
- Motion graphics

Digital Production

- Webflow developers
- Shopify developers and store set-up

Performance marketing

- Campaign strategy & media
- Display ads
- Social media ads
- Search marketing


- Traditional PR agencies
- Collaboration experts
- Product launches agencies
- Model agencies

Ready to discuss your project? Let's chat.
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