about
Maison Lotan is a Tribeca, New York-based creative agency offering brand strategy, design, and creative production services. We specialize in fostering a brand’s emotional connection with their audience, showcasing their value and framing their offering to support the brand’s desired price point.
Our team is composed of accomplished designers and forward-thinking creatives, with brand-whisperer Roee Lotan at the helm. With over two decades of experience, and a nuanced understanding of the hospitality, travel and wellness spaces, we have honed our unique style, characterized by a balance of timeless simplicity and daring creativity.
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We are actionable creativity. Attainable elegance. Haute couture and Air Jordans. Martini et frites. Our touch is light, our impact is maximal. Always timeless, never boring. Disciplined, not rigid. We are aesthetics, data and heart. We are big swings and tiny details. We understand and elevate.
Let's BeginIndustries
01 Fashion & Accessories
02 Travel & Hospitality
03 Wellness & Beauty
Services
Strategy & Creative
- Positioning & Differentiation
- Audience & Funnels
- Tone of voice & Copywriting
- Trend research & Forecast
- Campaign planning & Creative
Branding & Design
- Brand identity
- Brand books & Guidelines
- Art & Creative direction
- UI / UX Design
- Marketing & Promotions
Content Production
- Production & Budget management
- Video / photoshoots & BTS
- Talent & Location scouting
- 3D, Motion & Post production
- Influencer & Collateral printing
Technology
- Webflow Development
- Planning and information architecture
- Data Strategy & Insights
- Shopify store planning and set up
Methodology
At the beginning of our process, we focus on listening attentively. We conduct interviews and carry out thorough research to identify market opportunities, and then come up with a strategic approach for your brand. Our team puts in a lot of effort to craft your messaging and visual guidelines that can be applied to all touchpoints your audience has with your product or service, including digital assets, print collateral, and full-blown campaigns.
Branding
A comprehensive brand manual outlines the norms and principles governing a brand's visual and verbal representation across all media channels. It serves as a guide for coherence and consistency in portraying the brand's image, fostering brand recognition and loyalty among consumers. A clear brand identity is crucial for a successful marketing strategy.
Deep Branding™️
Deep Branding™️ is a unique framework developed by MAISON LOTAN, which is designed to establish a long-lasting bond with customers by appealing to their core beliefs and values. This is achieved by building a deeper emotional connection that fosters brand loyalty and engagement. It's perfect for premium brands that value nuanced approaches to their customers' purchasing decisions.
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Our Team
Studio
- Brand strategists
- Art directors
- Brand designers
- UX & planning
- UI & product design
Management
- PMs
- Agency / Line producers
- Talent directors
- Production assistants
Our Network
Content Producers
- Copywriters
- Illustrators
- Animators
- Stylists
- Photographers
- 3D animators
- Motion graphics
Digital Production
- Webflow developers
- Shopify developers and store set-up
Performance marketing
- Campaign strategy & media
- Display ads
- Social media ads
- Search marketing
Communications
- Traditional PR agencies
- Collaboration experts
- Product launches agencies
- Model agencies
