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Solving business challenges through elevated brand expression

We directed and managed the production of an editorial photoshoot for Tiffany&Co. and Casa Cipriani, showcasing the brand's latest High Jewelry collection with Victoria Lee in archival Givenchy couture.

Tiffany&Co.

Maison Lotan and Casa Cipriani joined forces to produce Bollettino, a one-of-a-kind magazine that caters to their global audience. The quarterly publication focuses on timeless design and natural elegance, reflecting the values of Casa Cipriani. Club members will enjoy the publication in Milan and New York private clubs, hotels, and Cipriani establishments worldwide. Inspired by Cipriani's elegance and reputation for taste and cultural leadership, we curated a slate of feature articles, editorial spreads, and abbreviated odes to the people.

Casa Cipriani

Maison Lotan collaborated with Sunrise Brands to plan, design, and develop a website that embodies ethical fashion practices, responsible sourcing, and sustainable collections. By strategically integrating these values into their web presence, Sunrise Brands positioned themselves as industry pioneers, leading transformative change in the fashion sector.

Sunrise Brands

Clip-on shades that effortlessly fasten to your glasses: a multifaceted solution that transcends mere functionality. In addition to its seamless practicality, we aim to celebrate our collection's captivating allure and sophistication, harmonizing impeccable style with cutting-edge innovation. Our creative endeavor delves into the dynamic interplay of product variations, weaving a captivating tapestry of sunlight and shadow, luminescence, and obscurity.

Lenskart

Recognizing a new type of consumer: Limitless, hyper-digital, non-defined, we adopted a ‘metaverse’ look. GenAIR was an ode to shapeless, futuristic aesthetics appealing to the new gen of consumers.

Lenskart

Highborn creates botanical aromatics that encourage moments of self-love and serenity. Our challenge was to craft a brand ecosystem that captures the founder’s mission, enticing the wellness community by promising more than “just another pretty beauty brand.”

Highborn

Tableau is an ode to the hosts and a celebration of the events that bring us closer together. Balancing luxury and accessibility, this new DTC brand’s luxe table linen collections bring fashion to the dining table. We called it Tableau to reflect the brand’s ethos: the table is a canvas where the art of hosting unfolds.

Tableau

Let your jewelry write your tell-all. Talia created a line of customizable pieces that customers can use to tell a story or represent their mood. Our challenge was to forge a dynamic brand identity that echoed the playful experience that is wearing Talia Jewelry.

Talia

For everyone else, glasses are the accessory - for us, The ‘extra’ is everything. Positioning the product as the focal point and using an exaggerated wardrobe and colorful looks to show how the accessory is where the fun is.

Lenskart

Since the initial launch of the Cancer Moonshot program in 2016, the cancer community has made measurable progress toward three ambitious goals: to accelerate scientific discovery in cancer, foster greater collaboration, and improve the sharing of cancer data. Maison Lotan created the 'Cancel Cancer' campaign for the American Cancer Society and designed the identity for the 2023 Gala in Los Angeles.

American Cancer Association

About

Maison Lotan is a Tribeca, New York-based creative agency offering brand strategy, design, and creative production services. Our team is composed of accomplished designers and forward-thinking creatives, with brand-whisperer Roee Lotan at the helm. With over two decades of experience, and a nuanced understanding of the hospitality, travel and wellness spaces, we have honed our unique style, characterized by a balance of timeless simplicity and daring creativity.

Services

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Strategy & Creative

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Branding & Design

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Creative Production

Selected clients

Tifffany&Co.

American Cancer Society

Bollettino Magazine

Neuehouse

Casa Cipriani NYC

SUNRISE BRANDS

FIFTHWALL

Lenskart

We specialize in fostering a brand’s emotional connection with their audience, showcasing their value and framing their offering to support the brand’s desired price point.

tiers

001

Branding

A development of a comprehensive guide that outlines the standards and principles governing how a brand is visually and verbally presented across all communication platforms.
This guide acts as a consistent compass, ensuring that the brand's image, comprising elements like the logo, color palette, typography, tone of communication, and other design facets, remains consistent and coherent.

Brand consistency, internal and external

Recognition through logo, typeface, and color

Focuses on owned media

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Deep Branding ™

Deep branding is a framework aimed to create a strong and lasting connection between a brand and its customers by appealing to their core beliefs, values, and desires. Deep branding goes beyond the graphics aspects of a brand and focuses on building a deeper emotional connection that resonates with customers. By establishing a profound and meaningful relationship with customers, deep branding can foster brand loyalty and long-term customer engagement.

Consistency and clarity on communication planning

Recognition through creative direction

Optimized for earned and paid media

after hours

We invest in projects that induce discourse, value, and connection. We foster the culture we want to live in by committing to our communities— publishing content, hosting events, and creating tailored experiences with and for our partners.

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