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Branding
Branding refers to the process of creating a comprehensive manual, one that delineates the norms and principles governing a brand's visual and verbal representation across all media channels. It serves as a guiding beacon, ensuring coherence and consistency in portraying a brand's image, including its logo, color scheme, typography, tone of voice, and other design elements. Providing a definitive brand identity standard facilitates effective communication and fosters brand recognition and loyalty among consumers.
Brand Consistency, internal and external
Recognition through logo, typeface, and color
FOcuses on owned media