Styling the metaverse
Recognizing a new type of consumer: Limitless, hyper-digital, non-defined, we adopted a ‘metaverse’ look. GenAIR was an ode to shapeless, futuristic aesthetics appealing to the new gen of consumers.
Gen AIR
2023
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Campaign
Find your Rising
Our trend research indicated that the ‘zodiac’ theme resonates strongly with our target audience. A person’s rising sign, which represents the image they project to the world, inspired us to link these characteristics with specific types of glasses. Each pair embodies the unique personality traits associated with different rising signs, creating a perfect match between the wearer and their eyewear
Campaign
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The freedom to be anything, anywhere.
The limitlessness of the generation, the ability to be anyone and anywhere was made clear by fantastic 3d spaces and shapes, weightless in space like the glasses.
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Influencer campaign
Creating a branded world made it extra easy for our influencers to cater relevant content to their audience, resulting in a natural flow of content and trustability.
Influencer campaign
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