Elevating a luxury beauty brand
Highborn creates botanical aromatics that encourage moments of self-love and serenity. Our challenge was to craft a brand ecosystem that captures the founder’s mission, enticing the wellness community by promising more than “just another pretty beauty brand.”
Highborn
2021
No items found.
No items found.
No items found.
High Vibes Only
Family seals and stylized iconography capture Highborn’s aesthetic — luxe, with a touch of magic — while speaking to the aromatics’ full-spectrum of benefits. Flowing lines of poetry, “flowetry,” add another emotional layer to the brand identity.
No items found.
No items found.
Apply now
The styling for the application guide was directed to generate a smooth, round feel, affording oneself the space to have a ritual for themselves. Clean, low make-up skin on skin (in our studio and on location) articulating that calm, soft moment when the oil touches the skin, comfortably soothing the user.
No items found.
No items found.
Ritual. Magic. Connection.
Weaving wisps of smoke and sumptuous fabrics into intimate lifestyle shots visually conveyed the rich scent and soothing CBD effect of Highborn’s aromatics, illustrating what it looks like to take a moment truly.
Press
Highborn’s New Collection Marks A Fresh Start For The Green Fragrance Brand
Press
No items found.
No items found.
IRL Touchpoints
From self-care to self-loveBranded booklets offer a blissful world for readers to slip into, with eye-catching spreads and dreamy copy further evoking the magic of Highborn.
Press
Press
No items found.
More projects
.jpg)
.jpg)
.jpg)
