Each piece in the Natalie O. world begins with a feeling, a memory, a symbol of love that becomes form through craftsmanship and imagination. Our collaboration gave that emotional depth a visual and verbal home. From the first sketches to the refined identity, we built a language where elegance feels natural, detail is intentional, and emotion leads design. The result is a fine jewelry house that honors the intimacy of creation and the quiet beauty of what endures.
Maison Lotan and Casa Cipriani have united to create Bollettino, an exclusive magazine designed for their discerning global audience. This quarterly publication celebrates timeless design and natural elegance, embodying the core values of Casa Cipriani. Club members in private clubs, hotels, and Cipriani establishments across Milan, New York, and worldwide will have the pleasure of enjoying Bollettino. Drawing inspiration from Cipriani’s renowned elegance and cultural leadership, Bollettino features a curated selection of feature articles, editorial spreads, and concise tributes to influential individuals.
Maison Lotan directed and managed an editorial photoshoot for Tiffany & Co. and Casa Cipriani, featuring their latest High Jewelry collection. The shoot showcased Victoria Lee in archival Givenchy couture, highlighting the elegance and sophistication of the brand’s exquisite pieces.
Clip-on shades that effortlessly fasten to your glasses: a multifaceted solution that transcends mere functionality. In addition to its seamless practicality, we aim to celebrate our collection's captivating allure and sophistication, harmonizing impeccable style with cutting-edge innovation. Our creative endeavor delves into the dynamic interplay of product variations, weaving a captivating tapestry of sunlight and shadow, luminescence, and obscurity.
Stella James is a New York-based jewelry house rooted in legacy, emotion, and personal meaning. From their signature carved diamond letters to timeless silhouettes that feel both delicate and powerful, Stella James offers a poetic expression of what matters most: the people we carry with us, always.
Recognizing a new type of consumer: Limitless, hyper-digital, non-defined, we adopted a ‘metaverse’ look. GenAIR was an ode to shapeless, futuristic aesthetics appealing to the new gen of consumers.
Highborn creates botanical aromatics that encourage moments of self-love and serenity. Our challenge was to craft a brand ecosystem that captures the founder’s mission, enticing the wellness community by promising more than “just another pretty beauty brand.”
The DOONA X product line took seven years to develop, showcasing the meticulous planning and dedication that went into realizing this vision. The market launch featured a comprehensive brand movie and campaign created by MAISON LOTAN. This campaign highlighted the product’s unique features and luxurious design, specifically targeting style-sensitive parents. The brand movie focused on moments in parents' lives, demonstrating the product's value and innovative new features.
Tableau is an ode to the hosts and a celebration of the events that bring us closer together. Balancing luxury and accessibility, this new DTC brand’s luxe table linen collections bring fashion to the dining table. We called it Tableau to reflect the brand’s ethos: the table is a canvas where the art of hosting unfolds.
Let your jewelry write your tell-all. Talia created a line of customizable pieces that customers can use to tell a story or represent their mood. Our challenge was to forge a dynamic brand identity that echoed the playful experience that is wearing Talia Jewelry.
For everyone else, glasses are the accessory - for us, The ‘extra’ is everything. Positioning the product as the focal point and using an exaggerated wardrobe and colorful looks to show how the accessory is where the fun is.
Maison Lotan partnered with Sunrise Brands to plan, design, and develop a website that embodies ethical fashion practices, responsible sourcing, and sustainable collections. By seamlessly integrating these values into their web presence, Sunrise Brands established themselves as industry pioneers, driving transformative change in the fashion sector.
Clinicanna's products are based on two powerful ancient herbs: Polygonum & Love. Internationally known for their successful, super efficient products, Clinicanna partnered with Any Studios to create their new hemp & Polygonum skincare brand.
Since the initial launch of the Cancer Moonshot program in 2016, the cancer community has made measurable progress toward three ambitious goals: to accelerate scientific discovery in cancer, foster greater collaboration, and improve the sharing of cancer data. Maison Lotan created the 'Cancel Cancer' campaign for the American Cancer Society and designed the identity for the 2023 Gala in Los Angeles.
Maison Lotan is a Tribeca-based creative studio specializing in brand strategy, design, and creative production. Our work is guided by editorial thinking, shaping brands as living narratives rather than static identities. Founded and led by Roee Lotan, the studio draws on over two decades of experience across hospitality, travel, and wellness. We balance clarity and emotion, restraint and boldness, to create brands built to endure.
Services
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Strategy & Creative
Brand strategy, positioning, and creative direction.
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Branding & Design
Visual identity, brand systems, and design.
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Creative Production
Content production, photography, and post-production
A strong brand earns its price point over time. Through consistency, storytelling, and considered design, value is felt rather than argued, allowing pricing to follow perception.
We invest in projects that induce discourse, value, and connection. We foster the culture we want to live in by committing to our communities— publishing content, hosting events, and creating tailored experiences with and for our partners.
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